BNP Media Standardizes Its Sales Outreach on ClearSlide

ClearSlide’s Sales Engagement Platform Helps BNP Media Better Serve Customers

SAN FRANCISCO, Calif. - March 17, 2015

ClearSlide, the leading sales engagement platform, announced today that BNP Media has standardized on using ClearSlide across its sales organization. BNP chose ClearSlide to improve customer engagement, better align sales focus on customer needs, and amplify messaging through all forms of customer communication. It joins a growing roster of more than 300 media and publishing companies who have standardized on ClearSlide to more successfully engage customers and drive more business, including USA TODAY, Comcast Spotlight, All Over Media, The Wall Street Journal, Thomson Reuters, and Summit Media.

BNP Media is a vital source of information for global businesses, serving eleven industry markets with more than fifty leading business-to-business publications. As digital advertising has grown increasingly more sophisticated, BNP Media sales teams need to effectively communicate the breadth of their digital media and services offerings and closely align their value with customer and target prospect needs.

“ClearSlide empowers my salespeople to be more confident and effective in what we sell, especially with our digital marketing offerings,” said Tagg Henderson, Co-CEO of BNP Media. “There are so many products in the digital space that it’s difficult to always know what will interest our customers. ClearSlide analytics give us valuable insight on what content best resonates with customers, so we can tailor our sales follow-up on what creates real value. In addition, the visibility ClearSlide provides about how my sales organization is engaging with customers will help us continually improve our impact.”

BNP Media is standardizing on using best-practice sales materials across its teams and using ClearSlide as its central content repository for all customer content and communications. This ensures all sellers have the latest material available to them to communicate from anywhere, on any device they may be using. ClearSlide also provides marketing and sales leaders clarity into which materials sellers are actually sending and presenting to customers with insight on what resonates through analytics that show the content and pages customers spend time viewing and content they skip.

“ClearSlide has a loyal customer base of leading media and publishing companies like BNP Media because we help sales teams more successfully engage their clients and prospects,” said Dustin Grosse, ClearSlide’s Chief Operating Officer. “ClearSlide helps sales and marketing leaders improve sales effectiveness by making access to sales content and communications easier than ever with real-time alerts and insights that accelerate how quickly sellers can creating value for customers.”

About ClearSlide:

ClearSlide is the leading sales engagement platform that powers valuable, genuine business conversations and enables sales teams to close more business. ClearSlide improves customer communications (phone, email, face-to-face) by providing real-time visibility and analytics for both sellers and sales leaders. As a result, customers achieve higher seller productivity, increased sales management effectiveness, and stronger customer-facing messaging. Founded in 2009 and headquartered in San Francisco, ClearSlide serves thousands of customers, including Rackspace, Thomson Reuters, LinkedIn, and more.

The ClearSlide platform gives sales leaders insight into the real-time activity of their teams and provides deep analytics about the types of content that ultimately are most impactful with customers. For sales professionals, ClearSlide allows for easy communication with customers and prospects, whether online or in-person, using ClearSlide’s web-based or mobile applications.