Insights from ClearSlide Helps Centurion Provide Better Service Programs to Clients

Headquartered in Michigan, Centurion has been part of Michigan’s revitalized growth in the manufacturing industry. The agency specializes in the sales to middle market accounts and focuses on two fields, Contractors and Manufacturing. Centurion provides a straightforward approach to insurance, and designs clear, actionable, measurable programs that meet customer needs.

Insurance is a competitive market and it can be difficult to stand out in a traditional industry where price is the main differentiator. How can an agency show that that their services and benefits are better than another agency where most buyers are concerned with price? How can they follow-up appropriately with content that is most important to potential customers and make sure that their contracts don’t get into the hands of competitors? These are some of the challenges that James Horton, director of marketing, for Centurion faced and brought him to seek out ClearSlide to resolve these issues.

As part of Centurion’s sales process, the agency compares a potential customer’s current policy vs. Centurion’s to find gaps in their coverage and suggest specific service programs that better meets their needs. With ClearSlide, the sales reps can know what sales collateral customers spend most of their time looking at, which helps to determine what is most important to them and enables reps to follow up appropriately.

Additionally, with Live Pitch, sales reps can quickly run through complicated service programs that are difficult to understand. It gives customers food for thought so that when reps follow up with the written service program, they have a better understanding of what they need.

Typically, the manufacturing insurance industry are not first adopters of cutting edge technology; many of the clientele still utilize flip phones and in-person meetings, phone calls, and paper mail are still important during a sale. However, once a Centurion sales rep is in the door with a potential customer, they are able to utilize ClearSlide in email and live pitches.